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Introducing Optional Usage Telemetry

Marcin Wcisło

Saleor is adding anonymous, opt-in telemetry to better understand how self-hosted instances are used — helping us build a better roadmap for the entire community.

Introducing Optional Usage Telemetry

Saleor is, and always will be, an open-source project free for anyone to use.

To ensure Saleor continues to evolve in the right direction, we need to understand how it’s actually being used across the vast seas. While we have good insights from Saleor Cloud deployments, we know that self-hosted deployments often have different needs and usage patterns.

To bridge this knowledge gap and build a better roadmap for everyone, we are introducing anonymous usage telemetry.

Participation is optional. While sharing this data aids the entire Saleor community, we respect your decision if you prefer not to. You can easily disable telemetry at any time.

Why are we doing this

Simply put: knowing how Saleor is used helps us focus our development efforts on what matters most to our users.

Data drives better decisions. By understanding which features are heavily utilized and the typical scale of self-hosted instances, we can prioritize performance improvements, bug fixes, and new features that benefit the widest range of users.

At the ecosystem level, it also helps us understand how widely Saleor is adopted in the open and where it’s gaining traction.

What we are collecting

The telemetry will collect high-level, aggregate data about your Saleor instance. It does not collect customer data, order details, or any business related or otherwise sensitive information.

The collected data includes basic metrics such as:

  • Saleor version
  • Counts of key entities (products, attributes, channels, and models)
  • A list of configured currencies
  • Count of all installed apps and a list of Saleor-provided apps

What we are NOT collecting

We want to be crystal clear about what data never leaves your server. The telemetry system does not collect your product catalog content, stock levels, pricing, or revenue figures. Furthermore, absolutely no checkout or order data—such as customer names, addresses, or transaction histories—is ever accessed or transmitted.

How are we ensuring privacy and security

We know that trust is essential in open source. We have designed this system with privacy as the top priority.

  • Anonymous: We assign a random, unique identifier to each deployment. This allows us to see how metrics change over time (e.g., if a store grows) without identifying who owns the store or where it is hosted.
  • No Sensitive Data: We do not collect any personally identifiable information (PII) or sensitive business data.
  • Encrypted: All data is sent securely using encryption.

How it works

The telemetry collection happens during the application startup. It is designed to be completely non-intrusive and will not delay your startup time or impact site performance.

Full details on the technical implementation and configuration options are available here.

Thank you for helping us make Saleor better.

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